Radio star Jerry Wade’s program ratings are falling and he suggests to his sponsors a show that is different and he goes to Kentucky to find an idea. Caroline, a Kentucky girl in New York trying to crash into radio, learns of Wade’s quest and takes her three friends, Harry, Jimmy and Al Ritz, also aspiring to show-business fame, to Kentucky with her, where Wade discovers them in beards, guns, feuds, moonshine and every cliché that fits hillbillies. He stages a broadcast from the hills, which is not heard because of technical difficulties. He takes the whole troupe back to New York with him.