One by one, Michael's unsuspecting friends are turning into something horrible, as a formidable and utterly insidious force has a strange effect on their facial hair. Little by little, the men are compelled to embrace the drastic and frightful change--no male human being, young or mature, is safe from harm. Someone is making them grow a beard; however, what happens if Michael and the rest of the world won't abide by the new norm? And, above all, what fate awaits those with a clean face who prefer shaving against the grain?