Love of the Brick documents interviews with adult and teen fans of LEGO at Brickworld 2008 in Chicago. The film captures images of the marvels constructed by these LEGO users and exhibited at Brickworld. It provides insights into the creativity inspired by the LEGO brick and a view of an internet-connected community. This supportive community can inspire a wide audience, including educators and students, with the power of engaged construction, innovation, creativity, design, and peer critique. Humor underlies the serious play built on the love of the brick.