The Inventionland TV debut featured three inventors, Milton Branch, Curt Whiteside and Jason Ramsey, who each developed a new consumer product. The one-hour reality show explored whether the inventors’ product designs would function in a usable manner and/or be suitable for licensing and merchandising. In the show, George Davison and five of his employees tested various designs of each of the three inventions in a variety of settings, including a NASCAR auto shop. The five Davison designers and builders featured in the show are Jason Rogge; Jarrod Campbell; Clay Carlino; Lucky Schwartz; and Curtis Wierman.